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Creating Visual Identity With WordPress: The Hardy Portfolio Theme

The term “visual identity” is generally used in the corporate world as a euphemism for branding, and often doesn’t amount to much more than the consideration of logo design and a corporate colour scheme. To me, this is a restrictive and unimaginative use of an expression that can be redeployed to suggest something far more creative and complex. Instead of thinking about visual identity from the top down as part of corporate marketing strategy, I want to think about it from the bottom up, at the level of individual pieces of content, and in the context of the independent Web....
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Introducing Leeflets – a Web Publishing Platform Designed by WordPress Gurus

It’s not often that I’m blown away by a new application or piece of software, but after signing up to Leeflets as a beta tester, I’m pumped. Actually, it reminds me a bit of 2004 and my first steps with an early WordPress. So what is Leeflets? Well that’s kind of the whole point of my video, so please go check that out first and then come back for the links and extra info below. Make sure you grab a drink while you watch, this is a 16-minuter! Sometimes these things just take time. Ok so in a nutshell, Leeflets...
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10 More Stunning Horizontal Scrolling WordPress Themes for 2013

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In September 2012, I released a small collection of 10 horizontal scrolling WordPress themes which proved, against my expectation, to be hugely popular. I remember thinking at the time of making that list that nobody really cares about horizontal themes, it’s always palmed off as a gimmick in the WordPRess theme world. Boy was I wrong! It turns out that there is a great deal of interest in this somewhat unusual form factor. Since that post, I have kept track of new horizontal theme releases and it’s taken over half a year to collect the next 10 horizontal themes that...
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WordPress Premium Charity Themes, A Category Too Far?

I’ve spoken before about the function of categories in the general organisation and distribution of WordPress themes (free & premium) across the Web. For me, categories in this sense function as a double-edged sword. On the one hand, categories can be very useful in classifying, organising and enabling easier user access to WordPress themes. On the other hand, categories can also be restrictive, particularly in terms of creativity. Let me briefly explain what I mean by this. Most premium WordPress theme shops and marketplaces use similar category names in the organisation of their themes. You’ll find structural categories such as...
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State of the WordPress Community

Following the January-February 2013 WordPress theme licensing debacle, Tung Do, the man behind DevPress, wrote a blog post calling for a new WordPress community space to champion the non-commercial, collaborative ethos that defined WordPress in its early years as a simple blogging platform. I thought this was an interesting proposition and one worth thinking about in a little more detail. Before I get into that, let me summarize the events in the licensing spat for those who may have missed it. If you want to go straight to the discussion of WordPress community then you can jump to it here....
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