If you need a logo for your website or product, then you have two options: hire a professional or do it yourself.

If you’re taking the professional route, then the next step will depend on the extent of your budget.

If money is tight, you might commission a designer from one of the many freelance marketplaces, like Fiverr for example.

If money is no object, then you will need to shop around for the right design partner.

For the rest of us, it’s a case of good old DIY. Easier said than done!

If you’re like me, and you have the graphic design skills of a dodo, you’ve probably looked online for a “free” logo design service.

Google returns a lot of results for sites claiming to offer quick and free logo designs, but most come with some sort of caveat, such as asking you to sign-up to a newsletter, or requiring you to pay a fee to remove a watermark.

That’s where DesignEvo comes in.

About a week ago, I got an email from a rep at DesignEvo.com asking me to take a look at their free online logo designer.

My first reaction was to double check that the site is in fact 100% free – free as in no strings attached.

“Yes, that’s right” replied the rep, “the only thing we ask in return is attribution”. Fair enough.

DesignEvo is a simple and slick online logo creator. You do everything from inside your browser. You set up a canvas to work on (very much like Photoshop), you can add text, icons and shapes and customize colours and sizes.

The site is very intuitive and works with common keyboard hotkeys on Windows and Mac, allowing your to copy and paste elements on the screen. Most of the objects can be dragged and dropped too.

What I like most about DesignEvo is the minimalism. There’s no clutter. In under a minute you’re already shaping your future logo into existence. One other feature that I think is worth mentioning is the “preview” button. Clicking “preview” triggers a pop-up image that demos your logo on a range of media from letterheads to t-shirts. This is a really neat way of getting a feel for the proportions of your design.

All in all, the site is easy to use and inspires confidence for those with limited ability in logo design. Will it produce the next big brand image, a “swoosh” or a “golden arch”? Probably not. There are no paint brush or eraser tools to get to that level of design detail. What DesignEvo does do, is to fill the gap in demand for free and simple logo designs.

So go give DesignEvo a try, please feel free to share it here in the comments below. Enjoy!