This is an open question to the community: does ThemeForest do enough for its customers?

I’m talking of course about the Web’s largest premium WordPress themes marketplace. My feeling is that it does a brilliant job of supporting theme authors, but I feel it could be doing more for its customers. Perhaps I’m alone in thinking this. In any case, here’s some context to what I hope might be an interesting discussion.

Envato, the company behind ThemeForest, recently announced price changes to all the premium WordPress themes in its marketplace.

This announcement was made rather abruptly and took quite a few people by surprise. The overwhelming response however has been supportive of this price rise. The work of authors on ThemeForest has long been undervalued and the general consensus is that it was high time for an price raise.

I fully support theme authors on ThemeForest. I also support ThemeForest itself. I’m an avid user and the WordPress theme I’m using right now on this site was purchased there. I think ThemeForest houses some of the best WordPress themes to have ever seen the light of day and I’m in favour of paying more to support the developers and their work.

My bone of contention, as you will see in the video, is with Envato and its relationship to its customers. I want to see Envato, theme developers and customers benefit from each other’s loyalty, trust and care. In the current configuration, I don’t think Envato is doing enough to communicate with its customers and to offer them the value that they deserve.

What do you think? What’s your experience with ThemeForest? I’d love to know. I’d also like to keep this discussion as constructive as possible.