In this video I take a look at the phenomenon of how a single premium WordPress theme was able to generate nearly $370,000 in revenue. The theme in question is called U-Design and it is the top ranking sales item on ThemeForest, one of the Web’s most used WordPress theme marketplaces.

What does this theme do that the hundreds of other themes in the ThemeForest collection don’t? What are some of the reasons that might explain this success? What can we learn from it? These are some of the questions I address in amongst others.

Clearly, this is just my opinion and I cannot account for the multiple reasons that made the theme into the success that it is. So with that in mind, I’d love to hear your take on this phenomenon. What do you think is the reason for its success? Thanks for watching.