This blog has been “dead” for over a year. No new content and no new visitors. My challenge over the coming months is to revive it and turn it into a thing of greatness! I want it to be useful to readers and a source of creativity for me. I also want it to make some money.
You can find out more about why I want to revive this blog in my previous post called “Reality Check: Why am I blogging and where am I going“.
While writing that post, I thought about deleting all my content and resetting this blog at zero. A clean slate. Sometimes in life, that sort of radical approach is necessary. But in this case, I think some content is worth salvaging and can still be relevant to an audience in 2017. It needs rewriting and editing.
So how to revive a dead blog?
I’ve been reading around the Web and I’ve come up with a 2-part strategy that I want to share with you.
The first part, which I outline below, involves creating a business plan. It seems to me that if you want to avoid the pitfalls that led to a dead blog or website in the first place, then some planning is in order.
The second part will be the subject of my next post, and is about how to recycle old content. In that post, I look at the pros and cons of re-publishing past posts, particularly in terms of how it affects search engine rankings and building a new audience.
So let’s get started. Part 1: creating a business plan.
Even if your aim is not to make money from blogging, I still think it’s crucial to have a strategy for content creation. It’s important to set goals and work towards achieving them, because it gives you and your audience a sense of purpose and it allows you to track progress.
Here are the top five things on my plan:
Thanks for reading this far. If you have any tips or suggestions from your own experience of reviving a dead blog, please do share them in the comments below. Stay tuned for part 2 of this post.