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Thoughts on the ElegantThemes Website Redesign

In this video I offer some candid thoughts on the recent redesign of ElegantThemes.com

Readers of this blog will know that I like the work of Nick Roach over at ElegantThemes.com quite a bit. I've reviewed some of Nick's themes in the past, including Flexible and Trim and I've usually only been able to find positive things to say about his work.

Yesterday, Nick launched a redesign for ElegantThemes, the first major overhaul in three years. The change sparked a fiery discussion on his blog with mixed feelings from his users. Radical change is always going to polarize audiences, but a crucial point to remember is that design is organic. It evolves. Nick made it clear in his blog post that he was asking for feedback for that very reason; to see what works well and what needs changing.

In the spirit of support, I decided to put a video together outlining my personal thoughts on the new design. The opinions expressed in the video are entirely subjective. In general I think it works well. I do think there's room for improvement, but that goes for any design.

I'd love to know what you think about his redesign. What works and what doesn't work for you? What has your experience been when launching a new design? Did you get straight to work on user feedback or did you let things simmer for a while and make changes later on?

Will Ellington

Originally from the UK, I currently live in Osaka, Japan, where I work in higher education. I’ve been a WordPress user since 2004 and have developed numerous projects with it over the years. Wpliving is a place to share things i've learnt along the way, and to explore innovations in WordPress too.

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12 Comments on "Thoughts on the ElegantThemes Website Redesign"

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Chris
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In your opinion, why do theme designers like Elegant and Woo not make their own websites responsive, if this in fact the future of web design?

Is “responsive” just a fad?

Is “responsive” the responsibility of the website or the device or both?

Would love to hear your thoughts on this.

james anderson
Guest
Noticed that it wasnt responsive either. I browse the web late at night on my Android EVO phone and responsive helps a lot. While I think we are at least five years away from this, phones and tablets are getting larger and higher resolution screens. Many people think that the future is not responsive because smaller screens and resolutions are going to be a thing of the past. I can visit non responsive websites and enjoy them if the padding is sufficient and the typography is large. All this being said, this wpliving sans theme is bullet proof. It looks… Read more »
Chris
Guest
Hey James, regarding theme developers’ homepage not being responsive, sometimes I think it’s just a case of the “mechanic” driving a broke down vehicle. They work on cars all day, so they let their own rigs slip in maintenance and really don’t care about keeping up with the latest trends. I’ve seen this metaphor hold true across multiple disciplines. That’s my experience anyways. Getting back to WP Themes, take a look at the developers over at “My Site My Way” http://mysitemyway.com/ . Check out their their forums and blog posts. Their customers are pleading for responsive layouts, but they’re slow… Read more »
james anderson
Guest

Videos on this website ARE responsive. I am watching them resize on my phone and kindlefire right now. I am almost 100 percent positive that pixel8 made sure videos behaved that way on purpose.

Really don’t think you need any plugins. Might just be a few devices here and there that get stuck.

Cheers!

Chris
Guest
Hey James, Videos are Responsive on Sans blog posts (like where we are right now on WP Living), portfolio items, and Home Page Hero Video, but not on pages, hence the need for the responsive video plugin. Regarding this issue, Erik from WeArePixel8 recommended: “This will require a bit of customization in a child theme as there is no target div for the jQuery to turn a video into a responsive element. You could probably add the parent div, but it will more than likely need some additional customizations as that is an untested theory. ” I found the plugin… Read more »
james anderson
Guest

Interesting. Thanks for the response!

Robert
Guest

The new design looks good, but the conversion rate is lower than the previous one. I don’t know why. Maybe the problem comes from bright lookings of Elegant Themes

Dev
Guest

New design looks really great and professional. Nick did great work on redesigning the whole site, but as robert new design isn’t converting well.

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