Readers of this blog will know that I like the work of Nick Roach over at quite a bit. I’ve reviewed some of Nick’s themes in the past, including Flexible and Trim and I’ve usually only been able to find positive things to say about his work.

Yesterday, Nick launched a redesign for ElegantThemes, the first major overhaul in three years. The change sparked a fiery discussion on his blog with mixed feelings from his users. Radical change is always going to polarize audiences, but a crucial point to remember is that design is organic. It evolves. Nick made it clear in his blog post that he was asking for feedback for that very reason; to see what works well and what needs changing.

In the spirit of support, I decided to put a video together outlining my personal thoughts on the new design. The opinions expressed in the video are entirely subjective. In general I think it works well. I do think there’s room for improvement, but that goes for any design.

I’d love to know what you think about his redesign. What works and what doesn’t work for you? What has your experience been when launching a new design? Did you get straight to work on user feedback or did you let things simmer for a while and make changes later on?