What’s the most important design element when choosing a WordPress theme?

This is a question that goes out to anyone who uses WordPress or who dabbles in web design. It’s about choosing a WordPress theme.

This is an open question about web design: what is the most important thing for you when choosing a WordPress theme or a new design template for your website?

I was recently faced with having to choose a new WordPress theme for an online education project I was involved in. My task was to select a theme that would put content centre stage and allow viewers to get straight into the site.

As with most education projects, our budget was fairly minimal so we opted for a WordPress solution. I then set about trawling through premium WordPress themes. I must say, it's quite a daunting task these days.

One of the consequences of an ever-increasing array of themes and options is that it becomes more difficult to find a correct fit. I like to think of this paradox as ‘the embarrassment of choice'.

To cut a long story short, the upshot of it all was that I ended up going with something very simple. In fact, the theme I chose is closer to an old school blog than anything else. The theme is called The Standard Theme and it was created by a company called 8bit.

The reason I went for this one really boils down to one thing: simplicity. What about you? What do you look for as standard features in WordPress themes? Let me know in the comments below.

Will Ellington

Originally from the UK, I currently live in Osaka, Japan, where I work in higher education. I’ve been a WordPress user since 2004 and have developed numerous projects with it over the years. Wpliving is a place to share things i've learnt along the way, and to explore innovations in WordPress too.

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Craig M
Ok since nobody wants to bite, I’ll kick this off by saying that I buy a lot of premium WordPress themes for client work and as part of the spec process with clients I use a questionnaire (like most web designers). As part of that questionnaire, I always ask them to provide examples of existing websites that they’d like their design to aspire to. What I’ve noticed over time is that the majority of my clients tend to reference sites with a lot of white space and clear font treatment. I’m based in the UK by the way. The Guardian… Read more »

WPLiving is one of my filters. Thanks for translating and pulling down and sharing your perspective out of the noise!

I first noticed the Standard Theme some time ago on http://michaelhyatt.com/ and admired its clean design. That’s cool it’s responsive now. In my opinion the one design element I fall back on is minimalism. The web and our lives is so full of information, I believe the future demands minimalism. So in that light, here are my minimalist web design questions for approaching a new site: – What’s the largest font I can get away with here? – How can I use video to save space and increase engagement while getting the same message across? – Where are elements redundant?… Read more »

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