Why Overlay Ads Just Don’t Work

In this WordPress marketing vlog, I take a look at the pop up ads trend and the detrimental effects it could have on your audience. I’m talking about those small “Subscribe to my newsletter” or “Follow me on Twitter” type overlays that usually appear after a short delay on

It’s the sort of strategy that for me relies more on coercion than it does on genuine attraction. If your content or product is engaging and resonant enough, people will find their own way to follow your work. Sure, it helps to have some options on your site, but that’s as far as it should go in my view.

I would love to hear what other people think about this particular practice. Do you use overlay ads on your site’s homepage? If so, do your statistics prove my view wrong? Please let me know.

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About the Author: Will Ellington

Originally from the UK, I currently live in Osaka, Japan, where I work in higher education. I’ve been a WordPress user since 2004 and have developed numerous projects with it over the years. Wpliving is a place to share things i've learnt along the way, and to explore innovations in WordPress too.

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