I’ve been using WordPress almost since day one and I remember the arrival, circa 2008, of the first main Premium Theme developers. Among those was a one-man band by the name of Elegant Themes. One of the things that set Nick Roach’s company aside from its competitors was the particular type of premium model he put in place.
Rather than selling themes on a single unit basis, he opted for a theme club. That in itself was nothing new, but it was undoubtedly the low cost of entry to the club that made all the difference. The initial price was $29 per year for full access to all the themes. That has has since gone up to $39, but it still remains one of the cheapest price points on the market.
Almost 80 themes later, and Elegant Themes is still going strong. In this review, I take a look at one of Nick’s most recent offerings. A theme called Chameleon that was designed to be a CMS theme. In my video review below, I look at some of the highlights of this theme and point out a couple of areas that I would have liked to see a little more flexibility. You can check out the Chameleon demo here. Enjoy!